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タカヨシ 東京支社

addressTokyo/Bunkyo-ku/2nd Floor, Yushima Northeast Building, 3-24-11 Yushima
phone03-3837-4488
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last updated:Nov 06, 2019
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Examples of situations where eye tracking can be utilized.

Comparison with competing products and verification of current designs! Here are examples of utilization scenarios.

"Eye tracking" is a service that visualizes consumers' purchasing desires. Here are some examples of situations where you can utilize this service. When comparing and examining competing products in the same category, users can understand "where and how they are looking" when choosing a product, making it possible to compare with competing products. 【Examples of utilization situations】 ■ Comparison with competing products ■ Verification of current design ■ Verification of renewed design *For more details, please feel free to contact us.

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  • Cosmetic containers and packaging

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Benefits of Utilizing Eye Tracking

What design is easy to pick up? It can identify solutions and improvements to the challenges.

"Eye tracking" is a service that visualizes consumers' purchasing desires. By incorporating this service, we can solve your concerns such as "How should I evaluate the design?" and "What is needed for a successful renewal?" 【Why it leads to problem-solving】 ■ Understand the parts that were viewed unconsciously = "Attention and Interest" ■ Explore the causes of impressions, memories, and understanding ■ Investigate the causes and reasons for purchasing motivation ■ Discover effective designs ■ Draw out deeper "true feelings" that cannot be elicited through interviews or surveys *For more details, please feel free to contact us.

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  • Cosmetic containers and packaging

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What is eye tracking?

It is possible to support more natural behavior! Introducing "eye tracking."

"Eye Tracking" is a service that visualizes consumers' purchasing desires. It is based on the technology of SMI (Germany), the developer of wearable tracking solutions that record and analyze eye movements. We provide unique services to enable the use of this technology in a wider range of fields. Since it is not affected by the dominant eye and does not require special markers, it supports more natural behavior. It brings a revolutionary change to consumers, researchers, sports scientists, usability experts, and psychologists by providing objective insights into visual actions in various everyday scenarios. [Features] ■ Seamless integration ■ Ease of use and enjoyment ■ Ability to collect more data in a shorter time ■ Collected data can be easily used in reports and presentations with statistical tools *For more details, please feel free to contact us.

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  • Cosmetic containers and packaging

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Achieved a 3-fold increase in sales! 'i-Design Service'

Are you struggling with package renewal? Eye tracking × analysis × design = the right answer for your package.

This service is a creative solution that combines marketing research using "eye tracking," which is highly rated for consumer perspective analysis, and "A/B testing" to validate more effective designs, providing highly effective package designs in a short period of time. It is a service that offers significant benefits primarily to product/package managers at manufacturers and brands. 【Features】 ■ Ability to provide more effective package designs in a short period of time ■ Consistent flow by a specialized team ■ One-stop and full fulfillment from printing to inventory management and logistics *For more details, please feel free to contact us through the introduction of services below. We will introduce case studies from well-known manufacturers and others.

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  • Cosmetic containers and packaging

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