Contentserv List of News Articles

At Contentserv Co., Ltd., we will be streaming some sessions from the "Product Experience Summit Tokyo 2024" on demand. We had many participants in this event, and thanks to everyone, it concluded successfully. We sincerely thank all those who participated. This event focused on the theme of PIM (Product Information Management) and the "content-first" strategy aimed at revitalizing Japanese brands. Industry leaders presented concrete examples of branding, enhancing customer experience, and business transformation through PIM.

We are currently offering an on-demand webinar titled "Strategic Utilization of Product Information Connecting to B2B Commerce," co-hosted by EXA, INTRIX, and Contentserv. In this webinar, we will compare and examine the current state of B2B commerce globally and in Japan, detailing the digitalization efforts of Japanese B2B companies, data management, promotion systems, and starting points. In particular, we will explain how the utilization of Product Information Management (PIM) contributes to success in digital business and, ultimately, in B2B commerce through the case study of Anest Iwata. From the perspectives of development vendors, consulting, and implementation support companies, the three companies—Contentserv, INTRIX, and EXA—will explain the key points in B2B commerce.

In a highly competitive business environment, providing the product content that customers seek across various sales channels, including e-commerce, at the right time has become a key differentiator. In this session, we will propose ways to enhance competitiveness by leveraging Product Information Management (PIM) and AI technology to free up time-consuming data management tasks and enable a more creative business approach. *This webinar is an archived session from Contentserv at ECZine Day 2024 Spring, held on March 14, 2024. <Main Topics> - What is Product Information Management (PIM) and product information? - The environment surrounding companies and the challenges faced by e-commerce professionals - Case studies on utilizing Contentserv PIM as a system for strategically managing product information - Changes in corporate needs and the role of PIM, as well as the use of generative AI and Digital Shelf Analytics (DSA) <Instructor> - Tetsuya Kosuge, Sales Manager at Contentserv

As the business model shifts from a sell-out type to a subscription type, the importance of after-sales service and field service is increasing even more. Contentserv, a cloud service provider for PIM, conducted a survey to clarify the measures that should be taken to maximize LTV. The results revealed that many executives and managers in B2B manufacturing recognize "maximizing LTV" as an important management issue. On the other hand, the processes and systems for the "post-sale" phase continue to rely on traditional frameworks, and many companies face challenges related to product knowledge, expertise, and information sharing. To address the issues faced by after-sales service, an increasing number of companies are planning to revamp their field service systems and support portals, but this has highlighted the problems of scattered product and parts information that have not been organized alongside these efforts. ■ The survey report can be found here: https://www.contentserv.com/ja/reports-and-surveys/state-of-after-sales-service-in-b2b-manufacturing

In this webinar, we will invite Forrester Research and Specialized to delve into the growth trends of the B2B and B2C e-commerce markets and the impact of PIM on today's business, based on the latest research data. *Japanese subtitles available. <Main Topics> - Latest trends in the B2B/B2C e-commerce market based on Forrester's analysis - Latest trends in integrated PIM solutions for digital shelf success - Best practices for utilizing Contentserv by Specialized - Importance of operational efficiency through AI and automation technologies <Speakers> - Forrester Research Analyst Chuck Gahun - Associate Product Manager Adam Newton from the major sports bike brand Specialized - Contentserv Group CEO Michael Kugler <How to Participate> We will provide the viewing URL via Contentserv Webinars (GotoWebinar). <Participation Fee> Free

Contentserv has formed a partnership with Dentsu Digital, Japan's largest comprehensive digital firm. By combining Dentsu Digital's extensive knowledge and operational capabilities in a wide range of solutions with high expertise in optimal communication design between client companies and consumers, we will promote operational efficiency and enhance customer experience value in the advancement of corporate DX (digital transformation). In recent years, as customer needs have diversified and technology has evolved, various data and tools have been utilized. Many companies are focusing on building a system that allows them to complete everything from marketing to sales and after-support in a single digital space, aiming to improve CX (customer experience). Among these efforts, optimally combining "who (customer information) × what (product information)" to provide value to customers has become an urgent challenge, alongside managing customer relationships through CRM, as well as the integrated management of vast and complex product information within the company. Through this partnership, we will provide more comprehensive services to customers promoting DX, ranging from consulting to customer experience design and support for the implementation of Contentserv PIM/DAM, thereby achieving operational efficiency and enhancing customer experience value.

This webinar focuses on the efficient management and utilization of important product information necessary for realizing OMO (Online merges Offline) in e-commerce and physical stores. It will introduce the establishment of a product information management foundation that allows retailers to provide the right information at the right time, based on the case of Francfranc, which has implemented Contentserv PIM. <Participant Feedback> - It was helpful to understand the importance of a product information management foundation for OMO strategies. - The interview with Francfranc was also insightful. - The services provided by DNP, which is implementing Contentserv, were informative. <Recommended for> - Those who want to hear success stories of OMO (Online merge Offline). - Those who want to efficiently promote data integration and collaboration. - Those who want to manage product information efficiently. - Those who want to implement PIM/DAM based on industry best practices in a short period. <Speaker> Mr. Mitsushige Yamamoto Dai Nippon Printing Co., Ltd. Information Innovation Division, Hybrid Marketing Headquarters

This webinar is a Contentserv PIM 101 Masterclass that explains three concepts and methodologies indicated by insights from Product Information Management (PIM) to successfully utilize product data in marketing strategies. In the first session of the foundational course, we will explain how to leverage information, not just manage it centrally, based on the functionalities of Contentserv PIM. <Participant Feedback> - I was able to understand the basics of PIM. - It was very helpful regarding data utilization. - The basic explanation of data management was easy to understand. <Main Topics> - Basic functions of PIM for centralized management of product data. - Intuitive and rational attribute inheritance features. - How to utilize data for promotional materials such as PDFs, PowerPoint presentations, and print media. - How to utilize data for websites and e-commerce platforms. <Recommended For> - Those involved in product planning, sales, and marketing in manufacturing and retail. - Those considering the use of PIM in sales and marketing. - Those who feel challenges in managing product information and its strategic utilization. <Speaker> Tetsuya Kosuge Sales Manager, Contentserv Inc.

This webinar is a Contentserv PIM 101 Masterclass that explains three concepts and methodologies indicated by Product Information Management (PIM) insights to successfully leverage product data for marketing strategies. In the second session, we will introduce Contentserv's features while explaining methods to maintain and enhance the quality of product data, which is a valuable information asset. <Participant Feedback> - I was able to understand the data quality features of PIM. - It was very helpful regarding data utilization. - The basic explanation of data management was easy to understand. <Main Topics> - Data quality check features - History management features - How attribute inheritance enhances data quality - The surprising relationship between mandatory fields and data quality <Recommended for> - Those involved in product planning, e-commerce, sales, and marketing in manufacturing and retail industries - Those considering the use of PIM in sales and marketing - Those facing challenges in managing product information and its strategic utilization *The URL for viewing the seminar will be sent via email in advance to those who have registered.

Contentserv Inc., a cloud service provider for Product Information Management (PIM), conducted a survey on the "Current Status of Global Expansion in BtoB Manufacturing." The results revealed that the importance of "information collaboration with local subsidiaries and business partners" is increasing. Additionally, the main operational challenges for overseas products were identified as "information provision to local subsidiaries and business partners being dependent on individuals," "dual management between the Japan headquarters and overseas locations," and "translation and localization of product information." In many BtoB global manufacturing companies, the management and operation of product information are still primarily manual operations, indicating a significant delay in systemization. As globalization of business progresses and customer touchpoints diversify, there are increasing cases where legacy systems cannot keep up, leading to a demand for more efficient data management and operational systems. ■ The complete version of this survey report can be found here: https://www.contentserv.com/ja/reports-and-surveys/state-of-global-expansion-in-b2b-manufacturing