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フレッシュタウン

addressTokyo/Edogawa-ku/7-2-8 Funabori
phone03-3804-2525
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last updated:Nov 18, 2024
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How to Utilize Video in BtoB Marketing! A Comprehensive Explanation with Video Examples

Introducing the background of the advancement of video utilization and the benefits of using videos!

Recently, it has been said that using videos for marketing is effective not only in BtoC but also in BtoB. Why has the use of videos in the BtoB sector started to gain attention? This can be attributed to the spread of smartphones, which has led to videos becoming integrated into people's daily lives, along with the rapid advancement of digitalization due to the COVID-19 pandemic starting in 2020, which has accelerated this trend. According to a survey conducted by Markelize targeting the manufacturing industry on the impact of the pandemic on sales and promotional activities, it is evident that changes are occurring in BtoB marketing due to the coronavirus. *For more details on the column, please refer to the related link. For further inquiries, feel free to contact us.

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Introducing ways to utilize videos at exhibitions and key points for production.

Attract customers to your exhibition with videos! We will introduce the benefits and effects of using videos at exhibitions.

For companies dealing with BtoB products, trade shows are an important measure for lead acquisition. When considering what kind of content to showcase at their trade show booth in order to maximize the effectiveness of their exhibition, an increasing number of exhibitors are actively considering the use of videos. In this article, I would like to introduce the benefits of playing videos at trade shows and key points to consider when producing video content for trade shows. *For more detailed information, please refer to the related links. Feel free to contact us for further inquiries.*

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Things to keep in mind for store introduction videos to attract customers.

Tips for Store Introduction Videos! Introducing how to utilize them from the planning stage of store introduction videos.

As various promotions are being considered, the arrival of the "5G era" has shifted from photo advertisements to video advertisements, and it has become a time when each company has more than one video. However, when thinking about creating a video, many may wonder, "What kind of video should I make?" and "How should I utilize the video after it's made?" This time, we will introduce video production focused on store introductions and discuss everything from the consideration stage of store introduction videos to their utilization methods. *For detailed content of the column, please refer to the related links. For more information, feel free to contact us.

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It's the era for BtoB companies to utilize YouTube channels!

Here are some key points for operating a YouTube channel, along with some examples!

It's an obvious point, but the more users there are on a video-sharing platform, the greater the chance that many people will watch the videos. Currently, YouTube has over 65 million viewers per month, making it the undisputed number one in platform rankings, and it would be missed if it were gone. You might think, "But isn't it mostly general consumers who watch YouTube?" However, that's not the case. Corporate decision-makers also gather information online, just like general consumers do. *You can view the detailed content of the column through the related links. For more information, please feel free to contact us.*

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List of Recommended Video Production and Film Production Companies in Tokyo (2021 Edition)

Please feel free to use this as a reference when gathering information or considering specific matters!

Due to the rapid increase in demand for video content, many people may have had more opportunities to research "video production companies." However, even if we simply refer to "video production companies," it is said that there are over 500 of them just in Tokyo. To help you efficiently choose a video production company that meets your conditions and preferences from the many companies based in Tokyo, this article highlights and summarizes 10 recommended video production companies based on their features and strengths. *For more detailed information, you can view it through the related links. Please feel free to contact us for more details.*

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Can online streaming be done in-house? An explanation of how to do online streaming, etc.

For concerns like 'I don't know what to prepare' or 'I don't know how to do it'!

Due to the impact of COVID-19 infection prevention measures, the "online transition" of various things has become the norm. Events are one of those, and many companies have started online streaming due to the inability to hold real-life events and seminars. In this article, based on the online streaming achievements we have supported, I would like to introduce how to conduct online streaming and the points to be aware of. *For detailed content of the column, please refer to the related links. For more information, feel free to contact us.

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If you are considering requesting video production, here is the process you should know until delivery.

Explaining the process of video production! An introduction to the preparations before making a request and the general flow of video production.

When outsourcing video production, it's important to know what information to prepare before making a request, as well as the process for delivery after the request is made. Since video production is custom-made, there are various steps involved before delivery. By understanding the necessary flow of video production, you can ensure smooth communication with the production company when outsourcing, and it is crucial to prepare thoroughly in order to create a video that meets your objectives. This article will introduce what you should know when requesting video production from a production company, including preparations before making a request and the general flow of video production. *For detailed content of the column, please refer to the related links. For more information, feel free to contact us.*

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Explaining the types and characteristics of animation videos!

What is video production that brings animation direction to life? Introducing types of videos and usage scenes, etc.

I believe the opportunities to see promotional videos using animation in companies and services have increased. Even though we refer to them as "animation videos," there are actually various types, and to create effective videos suited to their purpose, it is necessary to understand the characteristics of each type. In this article, I would like to introduce the types and features of animation videos, as well as their usage scenarios, for companies considering utilizing animation videos for promotion. *For detailed content of the column, you can view it through the related links. For more information, please feel free to contact us.*

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[Data] Video Production Portfolio

We will introduce various examples of utilization scenes, such as SNS advertising distribution, large vision broadcasting, and YouTube advertising!

In this document, we have published video production achievements for each company. We introduce examples such as "Takaratomy Arts Co., Ltd." aimed at expanding product recognition, and "Ito Kanpo Pharmaceutical Co., Ltd." for corporate promotional videos. If you would like to hear more detailed achievements, please feel free to contact us. 【Content Included (Partial)】 ■ Takaratomy Arts Co., Ltd. ■ Komazawa University ■ Ito Kanpo Pharmaceutical Co., Ltd. ■ JR East Japan Sports Co., Ltd. ■ Tokyo Zoological Park Association *For more details, please download the PDF or feel free to contact us.

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Basic concepts of exhibition booths and trends in lead acquisition!

Read this and you can acquire leads! A compilation of know-how for exhibiting at trade shows analyzed from 100,000 pieces of lead information.

This document introduces the basic concepts of exhibition booths and trends in lead acquisition for those exhibiting at a trade show for the first time. It provides a clear explanation using images of the three steps to consider for lead acquisition at trade shows: conveying messages at the booth, the four types of exhibition booths, and lead acquisition strategies. While branding that makes it immediately clear "this is your booth" is also important, we hope to first help you enhance cost-effectiveness. 【Contents】 ■Step 1 Conveying messages at the booth ■Step 2 Four types of exhibition booths ■Step 3 Lead acquisition strategies *For more details, please download the PDF or feel free to contact us.

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[Case Study] LED Vision

For product introductions, guidance, and in-store decorations! We will introduce case studies from various industries.

We would like to introduce some case studies of the "LED Vision" that we handle. We have implemented the "High Brightness Transparent LED Vision Free-standing Signage (Double-sided) w5m×H2.5m" at various businesses, including the fishing tackle store Fishing Max, fitness clubs, and the furniture store EUROCASA, among others. We also offer content production services, allowing you to freely design the content based on weather or time. Since it is available for rental, please feel free to consult us regarding costs. 【Case Studies】 ■ Fishing Tackle Store Fishing Max ■ Fitness Clubs ■ Hotel Indigo Hakone Gora Large Public Bath ■ Furniture Store EUROCASA Showroom *For more details, please refer to the PDF document or feel free to contact us.

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Large LED Vision "LED Zaurus"

Whether vertical or horizontal, single or connected use is possible! A high-brightness LED display monitor that catches the eye at exhibition booths and events.

We would like to introduce our large LED vision product, "LED Zaurus." We offer the "LED Zaurus 2.6," which allows for multiple video outputs with split display, and the "LED Zaurus 1.9," which can be arranged with up to six units to function as a single large monitor. It is ultra-thin, allowing for direct mounting on walls, transforming the entire wall into a visual display. 【Features】 <LED Zaurus 2.6> ■ Over 100-inch large and powerful size ■ Easy switching operations from seminar use to video broadcasting via PC output ■ Capable of multiple video outputs with split display *For more details, please refer to the PDF materials or feel free to contact us.

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High brightness indoor and outdoor vision

You can assemble it freely and adjust the size as you like! It can be viewed from any direction with a wide viewing angle.

This product is an indoor and outdoor LED vision that uses a high-brightness panel to clearly express images even in bright daylight. While the brightness of typical LCD displays is several hundred cd/m², our LED vision can achieve up to 6,000 cd/m². Additionally, our ultra-long-life technology uses high-quality light-emitting components as the core material of the display and employs a unique patented circuit board design to fundamentally guarantee the product's lifespan. 【Features】 ■ Experience rich colors with minimal color unevenness even on large screens ■ The screen is composed in units of 500mm x 500mm cases ■ It is possible to construct displays of suitable sizes according to usage and installation location ■ Can be viewed from any direction with a wide viewing angle *For more details, please refer to the PDF document or feel free to contact us.

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High Brightness Indoor Vision

A new visual expression suitable for installation on windows. Introducing an LED vision that can be customized for a large screen!

This product is an LED vision that does not obstruct light, allowing for natural lighting even when installed on windows. The screen is composed of case units measuring 1000mm x 500mm, enabling the construction of displays in sizes suitable for various applications and installation locations. Since the black parts of the image are transparent, it is possible to create visual expressions that appear to float like a hologram. 【Features】 ■ Easy content management ■ Excellent maintenance ■ Simple setup ■ High brightness panel ■ Proper brightness adjustment ■ Natural color representation *For more details, please refer to the PDF materials or feel free to contact us.

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LED light panel

Domestic products achieve ultra-high brightness models of approximately 6500 Lux! They highlight exhibition booths with a high level of brightness.

This product is an exhibition LED panel that minimizes brightness unevenness due to the high precision of domestic products in Japan. We pursue quality control and portability through our original packaging box, and convenience through a wide variety of cable options. We offer sizes including the "A0 panel" at 940mm × 1270mm, the "A1 panel" at 680mm × 940mm, and the "parapet company name panel" at 300mm × 1800mm. 【Features】 ■ Ultra-high brightness model of approximately 6500 Lux due to domestic products ■ Brightness level is 2.17 times that of conventional products (according to our research) ■ Easy installation due to our unique product design ■ Convenient for installation in both system booths and woodworking booths ■ Differentiated body perimeter processing compared to other products *For more details, please refer to the PDF document or feel free to contact us.

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Digital signage

Introducing digital signage in stores to boost customer attraction! Equipped with beautiful LCD and enhanced basic features.

This product is a digital signage that can automatically play by simply inserting a USB memory or SD card into the main unit. Video production and signage are also available for rent. Sizes ranging from 86 inches to 32 inches can be selected to match the store's image and display purposes. It presents menus and product descriptions in a clear and attractive manner across various industries. 【Features】 - Can present menus and product descriptions in a clear and attractive manner - Sizes ranging from 86 inches to 32 inches can be selected to match the store's image and display purposes - Automatically turns on at a specified time and starts the slideshow without hassle - Automatically plays by simply inserting a USB memory or SD card into the main unit - Includes content video production four times a year *For more details, please refer to the PDF document or feel free to contact us.

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Measures to prevent passive smoking - Smoking booth

Rental, lease, and sales available! We offer a wide range of options tailored to your needs.

We offer rental and sales of "smoking booths (indoor smoking areas and outdoor smoking areas)." We provide a one-stop solution for passive smoking measures, from consultations on subsidies and grants to the installation and maintenance of smoking booths. We propose various types of smoking booths suitable for different situations, including "indoor smoking area sales" for restaurants and offices, rental of "outdoor smoking areas" suitable for outdoor events, and sales of "facility smoking areas" when it is difficult to establish a new smoking area. 【Product Lineup】 ■ FX Series: Outdoor installation type (sales, rental, lease) ■ PX Series: Indoor installation type (sales, rental, lease) ■ ECO Series: Indoor/outdoor compatible type (sales, lease) ■ Smoking dust collection and deodorization machine *For more details, please download the PDF or feel free to contact us.

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Products for droplet infection control

For restaurants, entertainment facilities, and more! We offer a variety of products for droplet infection prevention.

We offer products for droplet infection prevention suitable for places where people gather, such as seating screens, cash register screens, and thermography. Additionally, we propose the installation of high-performance heat exchange ventilation systems that enable reliable ventilation and temperature regulation through heat exchange. Please feel free to consult us if you have any requests. 【Product Lineup】 ■ Seating Screens: Customizable sizes ■ Cash Register Screens: Minimizing contact with customers ■ Thermography: Visualizing individuals with high temperatures ■ Face Guards: Head-mounted type ■ Ventilation Work: Resolving poorly ventilated enclosed spaces *For more details, please download the PDF or feel free to contact us.

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