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This is a document for companies considering the implementation of web advertising in the AI era and looking to improve their results. - The improvement of results through AI learning has reached its limits and is stagnating. - Data analysis of the entire media and utilization of data outside the management screen are not being conducted. - Hypothesis testing based on an understanding of AI behavior is not being performed. - Although creatives are being redesigned, they are not leading to AI learning or result improvement. Are you experiencing such challenges? This document presents an overview of a web advertising operation agency that organizes performance signals, which tend to be fragmented by media, based on AI optimization. It aims to maximize results using data beyond the management screen and design creative improvements as a cohesive process. Taking into account the AI learning status and numerical changes of each media, we will explain our centered support stance and the content of our support, focusing on signals that directly impact results and creative improvements, realistically elevating advertising performance that tends to stagnate.
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This is a document for companies considering improvements in SEO results in the AI era. - SEO measures are ongoing, but improvements in results have plateaued. - There seems to be a decrease in traffic due to influences like AI Overview. - There is concern about whether traditional SEO will still be effective in the era of generative AI and AI search. - While content is increasing, the UI and user pathways are weak, leading to a lack of results. Are you experiencing such challenges? This document captures an information structure evaluated from both SEO and LLMO perspectives, based on the premise of Google's AI Overview and the proliferation of generative AI. It introduces the overall picture of SEO consulting that integrates content design, UI/UX improvements, and CTA enhancements. Instead of being overly concerned about fluctuations in traffic, we explain our centered support stance and assistance content, focusing on improving user pathways based on AI understanding, citations, and user behavior data to connect traffic to results and steadily elevate SEO outcomes, which tend to stagnate, over the medium to long term.
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This is a document for companies considering improvements to their website performance. - The website exists but is not generating SEO traffic or results. - There is traffic, but inquiries and conversion rates (CVR) are not increasing. - The current situation cannot be analyzed with numbers. - There are concerns about whether the site structure is evaluated in the era of generative AI and AI search. Are you experiencing such challenges? This document introduces a website production service designed to maximize traffic and post-traffic CVR, based on an information structure that is evaluated by SEO, while considering the impact of AI Overview and generative AI through LLMO measures, and accommodating inbound marketing. We will design and improve the website to connect it to results through keyword refinement, column design for increased SEO traffic after publication, UI/UX improvements based on user behavior data, and CTA optimization. Additionally, we can provide ongoing SEO support, including article creation and improvement proposals after publication, as well as web advertising.
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This is the comprehensive service and company overview document of Centered Inc. Based on the premise of improving results in the AI era, Centered primarily focuses on web advertising operations, providing an integrated approach that includes SEO/LLMO and creative improvements. Centered's strengths lie in three areas: the ability to identify issues through integrated data analysis that spans advertising data, site data, customer data, and competitive data; the AI optimization capability to design performance signals based on the characteristics of various advertising media and search/generative AI; and the creative improvement ability to implement changes that directly lead to results in conjunction with advertising operations. By linking these elements without fragmentation, we are able to revitalize stagnant results and achieve reproducible improvements.
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