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Is the "concept" of your company's products and services being communicated properly? The "concept" is essential in various business scenarios such as product planning, negotiations, and public relations. However, have you ever felt a vague sense of anxiety about whether the "concept is progressing while remaining unclear" or whether it is "being properly communicated to others," not only outside the company but also within the organization? In this seminar, an instructor with experience in product and service development will discuss the concept in a way that is "easy to understand and digest." During the lecture, we will engage in simple individual work using four-panel comics to think about a "communicative concept" for your company's products and services.