ISBマーケティング List of Products and Services

We will introduce a success story utilizing the "Public Relations Support Service" provided by JSL Technology Co., Ltd., which develops communication device equipment for industrial use, in collaboration with e-Force Co., Ltd., which develops, sells, and supports packaged software for embedded systems. 【Case Overview】 ■Challenges - Both companies want to raise awareness of their in-house developed solutions in the industry, but lack dedicated personnel and expertise. ■Countermeasures - Conducted interviews with both companies to organize the current situation and quickly created and distributed a news release that accurately incorporated key points. - Proposed planning for a product launch campaign and online seminars. ■Effects - Successfully gained industry recognition for the new product through coverage in various media. - Achieved attendance of over 50 participants at each online seminar. *For more details, please refer to the PDF document or feel free to contact us. #Case #PublicRelations #PR #IoT #AwarenessImprovement #Embedded #Marketing #BtoB

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Introducing a success story from the "Marketing Advisory Services" of the Independent Administrative Institution, the Workers Health and Safety Organization, which operates under the Ministry of Health, Labour and Welfare. 【Case Overview】 ■Challenges - Lack of knowledge regarding public relations, such as information dissemination methods, and a burden on internal resources to address this. ■Countermeasures - Advice on creating a special event website and support for survey design. - Clarification of information dissemination policies. ■Effects - The number of event participants increased tenfold compared to previous years. - Contributed to the public relations strategy. *For more details, please refer to the PDF document or feel free to contact us. #Case #Consulting #Advisory #BtoB #ResearchInstitute #Advisor #Advisory #PublicRelations #Event #Marketing #IndependentAdministrativeInstitution

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We would like to introduce a success story from Walnut Co., Ltd., which conducts diagnostic surveys and develops measuring instruments for civil engineering structures such as road tunnels, waterways, and dams across the country, utilizing "marketing research." 【Case Overview】 ■Challenge - We want to develop products based on market needs, but we lack in-house expertise. ■Countermeasures - Support for conducting market research - Reporting and proposals ■Effect - Understand the response to new services and utilize it for product development. *For more details, please refer to the PDF document or feel free to contact us. #Research #Survey #Questionnaire #NeedsSurvey #Marketing #ProductDevelopment #BtoB #MarketingResearch #NewProductDevelopment

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As a core part of the Daigas・SMBC Group, Sakura Information Systems Co., Ltd. consistently handles everything from system consulting to development, maintenance, and operation. Here, we introduce a success story utilizing our "Content Marketing Service." 【Case Overview】 ■Challenges - We want to create content that attracts potential customers, but we lack internal resources for digital marketing. ■Measures - Revamping product introduction content / Planning and production of customer case studies - Site access analysis ■Results - Page views increased by up to 1.8 times compared to the previous year, leading to improved recognition and acquisition of leads. *For more details, please refer to the PDF document or feel free to contact us. #Content #DigitalMarketing #CaseStudy #LeadAcquisition #Marketing #BtoB

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Introducing a success story from NTT TechnoCross Corporation, which is responsible for the design, development, and operation of information and communication systems and services based on NTT Research Institute's technology, utilizing their "Content Marketing Service." 【Case Overview】 ■Challenge - Wanted to improve product awareness using digital marketing. ■Countermeasures - Created content that provides hints for solving business challenges. - Shifted promotional strategies from physical to digital. ■Results - Access to the product site increased tenfold compared to before and stabilized. - Improved product recognition and inquiries received. *For more details, please refer to the PDF document or feel free to contact us. #Content #DigitalMarketing #AwarenessImprovement #LeadAcquisition #ContentMarketing #BtoB

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We will introduce a success story from NE Holdings Co., Ltd., which provides power supply consulting and maintenance, regarding their use of our "Website Construction and Operation Services." 【Case Overview】 ■Challenges - There was no website to convey the business of the entire group of companies. ■Countermeasures - Proposed design and page structure plans from scratch. - Clarified appeal points from the customer's perspective due to the specialized nature of the business. ■Results - Received inquiries for total support in power generation facility construction and consulting from new entrants. - Increased cases that smoothly developed into concrete discussions. *For more details, please refer to the PDF document or feel free to contact us. #Case #Website #SiteProduction #AwarenessImprovement #IncreaseInInquiries #Marketing #BtoB

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We support all communication activities aimed at increasing awareness of our products and services, building trust with the industry and customers, and maintaining good relationships. We propose suitable PR plans tailored to objectives such as enhancing recognition of new products and improving the company’s image. *For more details, please refer to the PDF document or feel free to contact us. #BtoB #Communication #PublicRelations #PressConference

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Marketing research is the process by which companies and organizations investigate market trends and customer needs in order to conduct marketing activities more effectively. It clarifies market characteristics such as demand surveys and competitive research. It has a wealth of experience in the BtoB field and is also utilized in new product development. *For more details, please refer to the PDF document or feel free to contact us. #Research #Survey #Questionnaire #Marketing #BtoB

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Content marketing is a marketing method that stimulates the interest of potential customers by providing valuable information, turning them into fans, and ultimately leading to purchases. We address concerns such as "I want to increase inquiries that lead to sales growth" and "I want to convey the appeal of my products." *For more details, please refer to the PDF document or feel free to contact us. #ContentMarketing #Content #Marketing #BtoB

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Case study creation refers to a service that involves conducting interviews with customers who are actually using and benefiting from a product, and compiling their usage examples into content. We have numerous achievements and know-how in the manufacturing industry. Please feel free to reach out to us. *For more details, please refer to the PDF document or contact us at your convenience. #CaseStudy #Content #CaseStudy #Marketing #BtoB

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In this E-book, you can learn the basics of BtoB marketing. For those who are "engaged in BtoB business but are not well-versed in marketing" or "do not understand marketing at all," we explain what marketing is, clarifying the differences from BtoC. Please make use of it. 【Contents】 ■ What is marketing ■ Differences between BtoB and BtoC ■ Characteristics of BtoB marketing ■ Summary/Word list *For more details, please refer to the PDF document or feel free to contact us. #BtoB #Marketing #E-book

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