Total design (logo, facility name, brochure) [After-school Day Service Homie]

We have recently taken on the total design for the after-school day service "Homie" of Smile Vision Co., Ltd.
Regarding the logo, Homie is a warm and comfortable place, like a "second home." The logo is shaped like a house and represents the "Ho" in Homie. The mark, composed of triangles, squares, and circles, symbolizes children with different personalities living happily together under one roof, much like a family. The colors "yellow, orange, blue, and green" express "joy, anger, sorrow, and pleasure," reflecting the desire for children to have a free space where they can experience a rich range of emotions.
Additionally, for the brochure, the cover depicts children enjoying their time in the rich and beautiful air of Niigata. The inside presents Homie's philosophy and policies of "being close to children and their guardians" in a friendly and cute design. Furthermore, the flow of use and fees are summarized with illustrations and diagrams to make it easy for guardians to understand.


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