Professional Corporate Research Office Popular Article Introduction: "Is it Essential for BtoC? Is it Already Over? ~ The Current State and Utilization of Corporate SNS Communication"

We would like to introduce some popular articles from our information media "Professional Corporate Research Room."
Title: Is it essential for BtoC? Is it already outdated?! - The current state and utilization of corporate SNS communication
This article introduces key points for companies to effectively utilize SNS. Through this article, we hope you understand that corporate SNS has both advantages and negative aspects, and that this knowledge will help you in effective management.
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When companies use SNS, while the scope of marketing and promotion strategies expands, there are also risks such as backlash and reputational damage to consider. For companies considering SNS management, it is effective to understand not only case studies but also the factors that lead to risks and typical trouble content.