Japan's Online Accommodation Market 2025-2033

The size of Japan's online accommodation market reached 20.4 billion USD in 2024. Going forward, the IMARC Group expects a growth rate of 7.1% (CAGR) between 2025 and 2033, predicting that the market will reach 39.8 billion USD by 2033.
Japan's online accommodation market is rapidly growing, driven by an increase in tourism and digitalization, with platforms like Airbnb and Booking.com, as well as domestic players like Rakuten Travel, dominating the space. The rising demand for unique stays and government support for tourism are further accelerating expansion.
The report analyzes key trends in each market segment and provides country-level forecasts for the period from 2025 to 2033. It is segmented based on platforms and booking modes.
This report offers a detailed analysis of the competitive landscape, highlighting market structure, positioning of key players, strategies, a competitive dashboard, and corporate assessment quadrants.
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