ChatGPT challenges e-commerce by introducing instant payments.
A new battlefield for artificial intelligence (AI) has expanded into the field of e-commerce (EC). On September 29, OpenAI announced that ChatGPT users in the United States can now purchase products directly within the platform without moving to external sites. This evolution officially transforms ChatGPT into a "smart purchasing assistant," which could significantly impact existing major e-commerce platforms.
According to the Wall Street Journal, the new feature "Instant Checkout" currently supports the purchase of single items. Initial partners include U.S. Etsy sellers on handmade sales sites and some Shopify merchants. Users can select products on the ChatGPT chat interface and complete their purchases with a simple click and payment.

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