The Argentine Football Association partners with Verofax to provide AI experiences for fans.
Miami, Florida, USA & Abu Dhabi, United Arab Emirates, January 12, 2026 - (JCN Newswire) - The Argentine Football Association (AFA), which boasts the current FIFA World Cup champions, the Argentina national team, has officially launched the fan experience platform "Vamos Argentina," in partnership with its exclusive agentic AI partner, Verofax.
Wassim Merheby, CEO of Verofax, stated:
"AFA is pioneering the deployment of an official generative AI experience as a new channel for brand sponsors. By training the AI engine using player data, we can provide a genuine AI experience that incorporates sponsors' brands at a significantly reduced cost compared to traditional methods. AFA has over 100 million official followers and an audience of 250 million to 500 million viewers for matches, with individual players collectively reaching around 900 million followers. Vamos Argentina will achieve unprecedented reach and engagement."

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