Integrate the assembly and Asia-Pacific regional network into a single brand to build a technology-driven brand performance agency representing Asia.
Singapore, January 13, 2026 - (JCN Newswire) - Assembly announced today that it will fully rebrand all ADK Global offices in the Asia region following its acquisition of ADK Global last year.
This marks the completion of the first phase of the merger and the first step towards establishing Asia's first fully-fledged end-to-end brand performance agency.
The integrated network will combine brand strategy, creative, media, data, and commerce into a single integrated service powered by technology, designed for measurable growth.
Starting January 2026, markets including mainland China, Hong Kong, Taiwan, Thailand, Vietnam, Malaysia, Singapore, India, and Australia will operate under the Assembly brand.
The local leadership teams will be maintained to ensure continuity for existing clients while providing access to Assembly's global technology platform, which includes the proprietary STAGE AI Experience Engine, enhanced data capabilities, and brand performance planning models.

Inquiry about this news
Contact Us Online




