[Book] Aquaculture: Sales Strategies, Management, and Breeding Examples for Business Development and Distribution

To survive in the market... What are the key points for commercialization and breeding management?

The current status and future of land-based aquaculture technology has been summarized, focusing on "what kind of fish," "how to raise them," and "how to sell them." This book covers challenges related to the commercialization and profitability improvement of land-based aquaculture, along with various initiatives. It is a comprehensive resource useful for everything from considering new entries to research and development and operational practices. <Challenges in commercialization and profitability improvement> ● Current situation and challenges… Benefits and characteristics of land-based aquaculture, essential materials ● Cost analysis… Cost comparisons and estimates, examples of break-even points, guidelines for cost reduction ● Examination of business models… Selection of sellable fish species and case studies, initiatives for differentiation ● Sales strategies and market development… Current state of seafood distribution and consumption, strategies from a marketing perspective ● Attention to legal regulations and utilization of administrative support measures <Management of fish breeding and plants> ● Water quality management ・Management items and measurement frequency, water treatment technologies (nitrification, denitrification, organic matter treatment) ・Management of physical/biological filtration systems, characteristics and selection of filter media ・Removal systems for suspended solids and optimization by size ● Water temperature management ・Optimal water temperature and management methods, waste heat utilization, energy-saving technologies for heating ・Cost reduction in temperature regulation using underground infiltrated seawater ● Fish disease countermeasures… Disease control using ozone sterilization with nanobubbles ● Remote monitoring… Data monitoring and utilization/control via PC *For more details, see applications and case examples below.

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