Effective for acquiring repeat customers. Analyze data to find good customers.
To sell a lot of products, the most important thing is that they are good products. Naturally, each company that sells products believes that they have good products. Next, what is important is marketing. Marketing is a concept that encompasses all activities related to "creating products or services that customers truly want, delivering that information, and enabling customers to effectively obtain those products." Generally, people imagine new customer development through methods such as: - Market research - Advertising/Promotion - POP and catalogs Therefore, we engage in effective new customer development through various methods such as advertising and marketing research. On the other hand, it is also important that customers who have purchased a product or service even once make repeat purchases (repeat customers). Generally, it is said that the cost of retaining repeat customers is about 1/5 to 1/20 of the cost of acquiring new customers. Since repeat customers are initially new customers, acquiring new customers is important, but maintaining repeat customers at a cost of about 1/5 to 1/20 is also crucial. For customer analysis, please conduct RFM analysis using the good customer Pro.
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basic information
It is important to cherish good customers who buy from us many times, as this is the first step in marketing. To conduct effective marketing, customer management is necessary, which requires customer analysis using analytical tools. Commonly used customer analysis methods include RFM analysis and decile analysis. The RFM analysis system "Good Customer Pro" is a Windows software tool for customer analysis that performs these analyses as part of customer management and automatically creates visual Excel sheets. As a result of customer analysis, it also outputs data for follow-up actions such as sending emails and direct mail to good customers. With the built-in direct mail recipient printing/email distribution function, email distribution and direct mail shipping can be carried out.
Price information
38000
Price range
P2
Delivery Time
P1
Applications/Examples of results
A marketing tool for finding valuable customers (RFM analysis).
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Company information
Since the beginning of the 21st century, the development of various computer and communication infrastructures has been advancing at an unprecedented pace, making a world without computers unimaginable. Computers have been applied from home appliances to equipment in factories and offices, playing a fundamental role in the industrial structure. Our company combines extensive experience in personal computer system development since the era of the i8080 microcomputer with development experience in minicomputers, general-purpose computers, and server systems. We assist our customers in effectively utilizing small computer devices such as personal computers through implementation, training, and system planning, while also providing systems with our own developed software. Moving forward, we aim to leverage our various know-how to contribute to the further development of an information-oriented society.