Eye tracking from the eye tracker, arousal level measured by GSR, facial expression analysis from camera images, and brain activity measured by EEG can be synchronized!
CAPTIV Neurolab is a system that combines sensors related to behavioral analysis with powerful analytical software. It visualizes and quantifies data obtained from GSR, facial expression estimation, eye tracking, and EEG measurements, outputting results in formats such as gaze plots, heat maps, histograms, and graphs. The visual stimuli that can be set include still images, videos, and screen recordings of websites. From test preparation to data analysis, it can be used easily by anyone with just a few steps.
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basic information
[Available Sensors] ◆GSR Sensor We will use the GSR sensor from TEA. It measures electrical activity on the skin surface and captures emotional responses. ◆Facial Expression Estimation We will use a standard web camera. It represents key indicators for understanding customer reactions. ◆Eye Tracker We will measure the subject's gaze data using the Tobii Pro eye tracker. Neurolab supports Tobii Pro's non-contact/glasses-type eye trackers. ◆EEG Measurement We will measure the subject's brain activity with an EEG device. It can estimate cognitive load, engagement, fatigue, and stress parameters.
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Applications/Examples of results
[Purpose] ◆Marketing For branding to enhance product appeal and achieve differentiation. ◆Usability Evaluation For improvements in UX/UI and online services. ◆Game Evaluation For research on users engaged in gameplay. ◆Psychology For observing subjects' behavior, personality, and social behavior within groups.
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Company information
CreaAct handles unique sensors that support cutting-edge technology around the world. We offer a wide variety of sensors, including pressure sensors, biosensors, IMUs, eye tracking, and EEG measurement, which are utilized by many researchers and in development settings. We will propose the optimal system tailored to your research or development theme, as well as your budget. Please feel free to contact us.