A collaboration case with the popular kitchen tool brand "OXO." We supported the product design of kitchenware.
**Case Study of Kitchenware 'Product Design'** When OXO, based in New York, was considering entering the Japanese market, they were looking for a design company and, through a fortunate connection, began design development. The "POP Container," the first collaboration with OXO, has been highly regarded in the kitchenware industry for its usability and is recognized as a groundbreaking design, becoming a major hit with over 80 million units sold worldwide. The development between OXO and FORM continues even in 2019, with various products being commercialized in addition to the original "POP Container." **What is FORM's 'Product Design'?** Our product design goes beyond just styling colors and shapes. We provide comprehensive support that includes various research (market research, awareness surveys, etc.) before entering the planning and development stages, as well as consulting related to design, prototyping, product development, production, sales, public relations activities, and verification of distribution channels. For more details about our services, please refer to the materials available for download in the "PDF Download" section below.
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◆Business Overview Our company focuses on product design. When people think of design, they may have the image that it only involves drawing pictures. However, our understanding of design is significantly different. We conduct extensive and detailed analyses, including research and patent investigations in the preliminary stages of planning and development, as well as prototyping, verification experiments, production setup, distribution management, and the risks associated with commercialization. These processes progress simultaneously with development and are greatly reflected in the final product. Our company is involved in all aspects of the business, designing comprehensively, whether tangible or intangible. Although design can be broadly defined, it encompasses various tasks. Additionally, different steps arise depending on the products being developed and the nature of business partnerships. Our company possesses practical know-how for most tasks related to product development and responds meticulously. ◆Main Services Product design, as well as research and development, design, prototyping, and advanced product planning related to goods and services, consulting services in design, molds, molding, production, and sales. *For more details, please contact us directly.*
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◆Main Areas Kitchenware, vehicles, transportation equipment, welfare equipment, information devices, communication devices, baby products, stationery, daily necessities, sports equipment, office equipment, tableware, furniture, toys, medical supplies, and others. *For more details, please contact us directly.*
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Company information
Our company is a design firm that engages in various activities centered around product design. We handle a wide range of tasks, including concept planning, idea sketching, design development, creating 2D and 3D drawings, prototyping, packaging, interface design, manufacturing, and commercialization.
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