A collaboration with the popular kitchen tool brand "OXO," which contributed to the sale of 100 million units in a big hit, featuring pop containers.
OXO, based in New York, was looking for a design company as it considered entering the Japanese market, and through a fortunate connection, we began design development. The "POP Container," which marks our first collaboration with OXO, has been highly regarded in the kitchenware industry for its usability and innovative design, becoming a major hit with over 100 million units sold worldwide. Development between OXO and FORM is still ongoing, and in addition to the original "POP Container," various other products have been commercialized and released to the market. [Introduction to FORM's 'Product Design'] FORM's 'Product Design' goes beyond just styling colors and shapes. We provide comprehensive support, including various research (market research, awareness surveys, etc.) before entering the planning and development stages, as well as consulting on design, prototyping, product development, production, sales, public relations activities, and verification of distribution channels. For more details about our services, please refer to the materials available for download in the "PDF Download" section below.
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◆Business Overview Our company focuses on product design. When people think of design, they may have the image of just drawing pictures. However, our concept of design is significantly different from that. We conduct extensive and detailed analyses, including research and patent investigations in the preliminary stages of planning and development, as well as prototyping, verification experiments, production setup, distribution management, and the risks associated with commercialization. These processes proceed simultaneously with development and are greatly reflected in the final product. Our company is involved in all aspects of the business, designing comprehensively, whether tangible or intangible. Although design is a broad term, it encompasses various tasks. Additionally, different steps arise depending on the products being developed and the nature of business partnerships. Our company possesses practical know-how for most tasks related to product development and responds meticulously. ◆Main Services Product design, as well as research and development, design, prototyping, and advanced product planning related to goods and services, consulting services in design, mold making, molding, production, and sales. *For more details, please contact us directly.*
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◆Main Areas Kitchenware, vehicles, transportation equipment, welfare equipment, information devices, communication devices, baby products, stationery, daily necessities, sports equipment, office equipment, tableware, furniture, toys, medical supplies, and others. *For more details, please contact us directly.*
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Company information
Our company is a design firm that engages in various activities centered around product design. We handle a wide range of tasks, including concept planning, idea sketching, design development, creating 2D and 3D drawings, prototyping, packaging, interface design, manufacturing, and commercialization.
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