We quantify and visualize people's feelings and perceptions towards products and services.
Our company conducts sensory evaluation through two approaches: psychological and physical, to support product development. As the importance of manufacturing that resonates with human sensibilities increases, there is growing attention on the design and development of new products and services that possess "sensory value," which can positively change people's feelings and perceptions, in addition to the traditional values of functionality, performance, and reliability. For example, when developing cosmetics that have a "luxurious appearance," it is possible to maximize sensory value by extracting and evaluating the impression elements (such as opulence and elegance) and physical elements (such as color, shape, and texture) that constitute the target user's sense of "luxury." *For more details, please download the PDF or feel free to contact us.
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【Product Development with "Emotional Value"】 1. Consumer Sensibility - Fun, good, comfortable, easy to use, no discomfort, beautiful, refreshing, luxurious, mature, etc. 2. Evaluating Emotional Value - Comfort - Sense of luxury (visual impression, texture, etc.) - User experience (operability, tactile sensation, etc.) 3. Supporting Product Development - Determining development policy - Accelerating development speed - Increasing added value *For more details, please download the PDF or feel free to contact us.
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Our company is a leading comprehensive analysis firm in Japan, dedicated to responding meticulously to our customers' needs and tackling various problem-solving challenges. We engage in a wide range of activities related to issues concerning the global environment, from analysis to assessment. Based on the principle of "strict confidentiality for our customers," we demonstrate innovative attitudes, scientific thinking, data quality assurance, and a business concept centered on "customer satisfaction," fully leveraging our excellent agility to contribute to the future of society.