[Fragrance Experiment Results] In product sales, fragrance speaks louder than words.

Stimulating the sense of smell! It enhances customer awareness of the product and elicits positive responses.

To investigate the effects of advertising that appeals to the sense of smell, we conducted a field experiment comparing verbal customer service and customer evaluations in a scented environment. We sold shower gels with lemon and orange scents placed on sheets with corresponding yellow and orange fragrances. As a result, customers showed more favorable reactions to the product when influenced by smell compared to verbal customer service. 【Experiment Overview】 ■ Customers showed favorable reactions to the product when influenced by smell compared to verbal customer service. ■ Stimulation of the sense of smell enhanced customers' recognition of the product and triggered positive reactions. *For more details, please refer to the PDF document or feel free to contact us.

Fragrances