[Fragrance Experiment Results] Impressed with a Little-Known Brand Image

Introduction of the results of a survey on product evaluations of 42 Target brand items and the differences in brand recognition.

Entering a room with a scent or a room without a scent, we conducted an investigation into the evaluation of 42 target brand products while viewing the brand descriptions, and we will present the results regarding the differences in brand recognition. The results showed that in the room with a scent, compared to the room without a scent: - The evaluation time for unfamiliar brand products was 0.563 seconds longer. - The recall rate for unfamiliar brands was 7.1% higher. 【Experimental Results】 - The evaluation of unfamiliar brands was 2.63 points higher (on a 1-9 scale). - The evaluation time for unfamiliar brand products was 0.563 seconds longer. - The recall rate for unfamiliar brands was 7.1% higher. *For more details, please refer to the PDF document or feel free to contact us.*

Fragrances