To that end, we plan to independently identify the "unmet needs" related to daily life activities that are necessary and to gradually make them public.
"Why are products not selling despite having good functionality and usability?" For example, even if a tasting receives good reviews, if the response is, "This is tasty, but since I already have XX, I don't necessarily need this product," it indicates a state of being "satisfied" elsewhere, meaning there is no need to go out of the way to buy a new product. "What are unmet needs?" These refer to needs characterized by the state of "wanting to do something, but being unable to." If these needs are not addressed, products will not sell. In today's era of satisfaction, most unmet needs are latent and invisible to companies, and users themselves may not even be aware of them. "How can we uncover unmet needs?" ■ Group Dynamic Interviews By discussing "things that one reluctantly does but doesn't really want to do," we can uncover latent needs that the individuals themselves may not even realize they have. ■ CAS Analysis This involves examining the current behaviors of users regarding a specific life need. Next, we identify the problems arising from those behaviors, flip those problems around, and highlight what users truly want, which are the unmet needs. (For more details, please refer to the attached materials.)
Inquire About This Product
basic information
Our company would like to independently work on uncovering "unmet needs." [Classification of Daily Life Activities] We referred to the "Results on Living Time Based on the Detailed Activity Classification of the 2011 National Survey on Social Life" conducted by the Ministry of Internal Affairs and Communications in 2012. The order is arranged to make it easier to visualize "unmet needs," starting from the morning, from waking up to getting ready in the morning. Since there is no definitive correct method of classification, we plan to make appropriate changes as necessary. Activities include: sleeping and waking, washing up, using the restroom, changing clothes and grooming, cooking, eating and drinking, laundry, cleaning, organizing clothes, storage, responding to others, childcare, resting, hobbies, personal care, bathing, going out (employment - not included this time, shopping, traveling by car). [Procedure] Since this is expected to be a wide-ranging task, we plan to implement it sequentially. If you are interested in related daily activities, please feel free to contact us. We believe that collaboration is also possible.
Price range
Delivery Time
Applications/Examples of results
Planning and development of various new products.
catalog（1）
Download All Catalogs
Company information
HAL Design Research Institute Co., Ltd. is a company that conducts analysis, design, engineering, and consulting based on various measurements and measurement data. Our main product is the "Markerless 3D Motion Analysis System." We also offer a variety of other measurement services, so please feel free to contact us if you have any requests.