The purpose of planning (designing) communication.
When considering promotional strategies for new products aimed at working men and women in their 20s to 30s, the older generation tends to suggest traditional ideas such as "TV commercials" and "magazine advertisements." On the other hand, the younger generation, referencing the diversification of media and various survey data with a touch of humor, proposes ideas like "mobile ads" and "SNS ads," along with the customary phrase "going viral on social media." But is this really sufficient? In today's era, can these strategies effectively raise awareness of new product information? Due to the current diversification of media and the overwhelming increase in information, promotional strategies cannot rely on traditional thinking and methods. There is no single media (or strategy) that can reach all audiences. In corporate communication aimed at consumers, it is crucial to carefully plan how to convey messages to the intended audience and how those messages should be received. *For more details on the column, please refer to the related link. Feel free to contact us for more information.*
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*You can view the detailed content of the column through the related link. For more information, please feel free to contact us.*
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Takara Supply Communications Co., Ltd. will respond to customer requests quickly and accurately by linking workflows such as containers and packaging materials, digital promotion, and printing, providing appropriate proposals. As a media industry company, we will establish ourselves as a company that can meet customer expectations by adapting to changes in the environment.