[Web Column 3] What is a fan base that encourages consumer behavior among everyday people?
The concept of "fan base."
For example, when planning a promotional idea based on "spreading it on social media," there may be moments of excitement and trending topics, but it is often said that in the end, the expected results do not materialize, and the excitement and buzz quickly fade away. - It was spread on social media. - The number of followers on social media increased. - The followers should be fans of the company or product. So why...? Many of you involved in marketing and promotion may know Sato Naoyuki, also known as Sato Naoko, who is a communication director. In his new book "Fanbase - To be supported, loved, and continue selling for a long time" (Chikuma Shinsho/2018), the concepts of "fans" and "fanbase thinking" are discussed. *You can view the detailed content of the column through the related links. For more information, please feel free to contact us.
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Takara Supply Communications Co., Ltd. will respond to customer requests quickly and accurately by linking workflows such as containers and packaging materials, digital promotion, and printing, providing appropriate proposals. As a media industry company, we will establish ourselves as a company that can meet customer expectations by adapting to changes in the environment.