We will introduce a successful case of website production that achieved a 170% increase in page visit users and a 199% increase in catalog requests.
At DESIGN α, we provide a comprehensive service centered around UI/UX design, covering everything from UX research to analysis, strategic planning, and website production. As an example, we would like to introduce a case study from Pamouna Co., Ltd. 【Results After Renewal】 - Overall website visitor numbers increased by 143% - Repeat user numbers on the website increased by 136% - Catalog requests increased by 199% - The number of Instagram hashtags increased by 174% - The number of visitors to product category pages increased by 170% - The transition rate from product categories to store search increased by 16.3 points
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basic information
Success Case of Website Renewal: Pamouna Co., Ltd. 【Results After Renewal】 - Overall website visitor numbers increased by 143% - Repeat user numbers on the website increased by 136% - Catalog request numbers increased by 199% - Number of Instagram hashtags increased by 174% - Visitor numbers to product category pages increased by 170% - Transition rate from product categories to store search increased by 16.3 points 【Purpose of Renewal】 - Support for customer acquisition through improved information design of the website - Clarification of value proposition 【Process】 1. Hearing 2. UX Research 3. UX Design 4. Production / Development 【Main Activities】 UX Research - Market and competitor analysis - Heuristic evaluation - Ethnographic research - User interviews - Persona and empathy mapping - Customer journey mapping UX Design - Strategic design - Usability testing - Website design and layout - Production and development (Agile)
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Applications/Examples of results
Main Services / Examples of Achievements - New business development and existing business improvement through UX strategy - UI/UX design - User interviews - Ethnographic research (such as store research), market research, competitive analysis - Usability testing - Persona and customer journey design - Planning, design, development, and operation of websites and web services - SEO improvement - Digital marketing - DX (Digital Transformation) - Support for recruitment initiatives - App development - System development
Detailed information
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Catalog request numbers increased by 199%.
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The total number of visitors to the website increased by 143%, and the number of repeat users increased by 136%.
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The number of users visiting the product category page has increased by 170% compared to before the renewal.
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Established a referral marketing system, increasing the number of hashtags by 174%.
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The transition rate from product categories to retailer search has increased by 16.3 points compared to before the renewal.
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Company information
Our company focuses on six business areas: Web Services, ICT Services, Education Services, UX Strategy Services, Consulting Services, and Solutions Services. We analyze and solve the challenges your website faces from various perspectives and angles, supporting you in leveraging them for your business. We also handle projects that are difficult for other companies and offer one-stop ordering services. Please feel free to consult with us.