Creating promotional short videos using an AI-based automated video generation system.
From Takara Shuzo Co., Ltd., we proposed a short movie to be displayed in stores for the new product "Takara Can Chu-High Sumika" and the standard product "Takara Premium Fruit Sour." Initially, we had created several types of POP for in-store promotions, but due to the limitations of what could be conveyed through POP and the limited number of stores where POP could be displayed, there was a request to create a video. Therefore, we adopted our company's AI-based video auto-generation system, allowing us to create a short movie using only the existing POP materials without the need for new filming, resulting in a quick turnaround and satisfying cost considerations. [Case Overview] ■ Client: Takara Shuzo Co., Ltd. ■ Products: "Takara Can Chu-High Sumika" and "Takara Premium Fruit Sour" in-store promotional short movie ■ Timing: September 2021 ■ Customer Evaluation: At the timing of the new product launch, we were able to effectively convey aspects that were difficult to communicate through POP. *For more details, please refer to the PDF document or feel free to contact us.
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Takara Supply Communications Co., Ltd. will respond to customer requests quickly and accurately by linking workflows such as containers and packaging materials, digital promotion, and printing, providing appropriate proposals. As a media industry company, we will establish ourselves as a company that can meet customer expectations by adapting to changes in the environment.