You will learn a way of thinking and a method for creating businesses that are suitable for the service era, enabling you to develop new plans and designs.
We will introduce various ideation methods related to software concepts, as well as ways to create services suitable for the service era, not just traditional hardware approaches. 1. Service Ideation Method 18:00-19:00 We will present 17 ideation methods based on the following perspectives centered around software that is appropriate for the service economy: keywords, field research, collaboration, frameworks, abstraction levels, and design processes. 2. Business Building Methods 19:00-20:00 Depending on the development status, we will introduce methods and examples for logically creating a business by combining the following four units: ideation, systems, business models, and evaluation. [Event Overview] ■ Date and Time: June 14, 2022 (Tuesday) 18:00-20:00 (Entry allowed 10 minutes before start) ■ Participation Requirements: Textbook purchasers; we trust the participants' integrity and will not check. ■ Participation Fee: Free <Pre-registration required> ■ Application Method: Please fill out the necessary information at the link below and submit. https://forms.gle/VT93yQyJWz9dtdRJ6
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basic information
1. Service Ideation Methods (Text: Toshiki Yamaoka, Service Design Ideation Methods, Ohmsha, 2200 yen) - Ideation from keywords (5W1H1F1E, etc.) - Ideation from field research (observation methods, etc.) - Ideation through collaboration (brainwriting, etc.) - Ideation from frameworks (task scene ideation methods, etc.) - Ideation by changing the level of abstraction (REM, etc.) - Ideation following the design process (new design ideation methods, etc.) 2. Business Building Methods (Text: Toshiki Yamaoka, Creating Business with Service Design, Gihodo Publishing, 1980 yen) Chapter 1: History of Design and Service Design Chapter 2: Creating Business Chapter 3: Ideation Unit (1) (Ideating from scratch) Chapter 4: Ideation Unit (2) (Three methods: Ideating from existing products/systems) Chapter 5: Ideation Unit (3) (Ideating from business) Chapter 6: System Unit Chapter 7: Business Model Unit Chapter 8: Evaluation Unit Chapter 9: Case Studies
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Applications/Examples of results
As you know, due to the spread of the new coronavirus, people's lifestyles have inevitably changed. This is likely to have a significant impact on future product development. In particular, I feel that the question of "what should we create?" is being asked more than ever before. To address this, we have planned a seminar. We are entering an era where people place more emphasis on the richness of the heart rather than material wealth. Unlike in the past, simply creating good products does not guarantee sales; it is necessary to provide new value, including that. Service design makes this possible. This time, we have arranged an opportunity for the author to give a lecture on service design using their own book. It will be held on Tuesday, June 14th. We kindly invite you to register for this seminar.
Company information
HAL Design Research Institute Co., Ltd. is a company that conducts analysis, design, engineering, and consulting based on various measurements and measurement data. Our main product is the "Markerless 3D Motion Analysis System." We also offer a variety of other measurement services, so please feel free to contact us if you have any requests.