We provide data that captures the actual beverage consumption volume and rate of consumers throughout the year (four quarters).
Our company has independently collected and sold various drinking behavior data for over 20 years, which can be utilized by beverage manufacturers and restaurants. The data records everything from major brands to flavor types, packaging, and hot/cold consumption situations, making it useful for marketing plans and evaluations related to new product development, advertising, and promotional activities. By utilizing special analyses such as factor analysis on the relationship between consumers' lifestyle information (such as gender, age, and occupation) and beverages, we can gain deeper insights into the market and competitive landscape. 【Our Features】 ■ Understanding trends and market direction over more than 20 years of seasonal changes ■ Utilization for new product development, advertising, and promotional activities ■ Insights into consumption not only in retail and vending machines but also in fast food, cafes, and restaurants *For more details, please download the PDF or feel free to contact us.
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【Specifications】 ■Survey Period: 4 times a year / Winter (January-February), Spring (April-May), Summer (July-August), Autumn (October-November) / Supplementing changes in drinking habits (drinking volume and rate, drinking experience) by season ■Survey Area: Keihin area (30 km from the capital) and Keihanshin area ■Participants: Males and females from ordinary households of 2 or more people, individuals ■Age of Participants: 0-79 years old ■Number of Participants: 2,000 per period, 8,000 annually (9,600 until 2003) ■Survey Items: Types of beverages, brands, flavor types, containers, time of day, location, drinking volume and rate, drinking temperature (hot/cold), etc. ■Types of Beverages: Japanese tea, coffee, milk, soft drinks, beer, alcoholic beverages, and all drinks excluding tap water *For more details, please download the PDF or feel free to contact us.
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Our company is a market research firm specializing in product testing, package testing, and other services necessary for the development of new products in the food, beverage, daily necessities, and cosmetics sectors. We share our clients' business needs and marketing challenges in new product development, propose and conduct research tailored to the objectives of new product development, and provide consulting on various issues related to product development. In this way, we support our clients' marketing activities in product development as their partner.