Would you like to expand your company's technology and products into hit products in new fields?
If you could disclose the features of your company's technology and products, we will utilize our available methods, data, and evaluation techniques to develop products in new fields.
[Information we would like you to disclose for the development of new field products] Characteristics of the technology and products held by your company (advantages, disadvantages) [Steps for product planning in new fields] The product planning engine and HAL Design Institute will use their available methods, data, and technology to plan new products following the steps below. 1. Extracting benefits for users We will thoroughly identify how the characteristics of the technology and products held by your company provide lifestyle benefits for various users (this is an important step for product planning in different applications or entirely different markets from existing products). 2. Discovering unmet (desired but unfulfilled) needs We will translate lifestyle benefits into lifestyle needs and identify the actions currently being taken to meet those needs. Next, we will uncover unmet needs from those actions and the associated issues. (We will refer to our company's data.) 3. Generating product ideas We will generate ideas using unique methods based on the unmet needs. 4. Creating product concepts After further developing, refining, and identifying and improving shortcomings of the ideas, we will create and evaluate a product concept that includes these elements and finalize it.
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【Discovering Users' "Unmet Strong Needs"】 We will uncover "unmet strong needs" that users themselves may not even be aware of through the following steps: - Identify actions in their daily life (such as cooking) that they are doing reluctantly, even though they would rather not do them. - Next, investigate the purpose behind those actions. - The "unmet strong needs" are what they are willing to endure unpleasant tasks to achieve. - Although it may seem easy to find answers, both the users and the researchers need to think deeply to arrive at the answers. 【Planning User Satisfaction-Creating Products】 - Unlike before, addressing dissatisfaction and discomfort from fragmented and intermittent scenes inevitably leads to a short-sighted product concept. - Therefore, we will transform users' experiences with products and systems into a story and think of solutions for "unmet strong needs" based on that narrative. - The UX framework (refer to attached document, page 6) has been prepared for this purpose. - By using it, we can create product plans that are more surprising and empathetic, leading to user satisfaction. - However, the UX framework is a draft, so it is necessary to reflect and revise it while progressing through the product concept, detailed specifications of the system, visualization, and work.
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**What is UX?** User Experience **What is UX Story?** When users interact with a product or system, those interactions are consciously accumulated as UX, creating an image referred to as a story. In other words, a story can be seen as the association between the user and the product/system mediated by the image. Furthermore, as this association strengthens, it becomes a brand. **What is Service?** It is the process of integrating various products and systems to provide users with a story, thereby creating value for the users.
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HAL Design Research Institute Co., Ltd. is a company that conducts analysis, design, engineering, and consulting based on various measurements and measurement data. Our main product is the "Markerless 3D Motion Analysis System." We also offer a variety of other measurement services, so please feel free to contact us if you have any requests.