What is lead generation? Introducing four purposes and effective methods.

Essential processes for sales activities! You can conduct efficient sales activities using methods suitable for your company's products.

"What is lead generation? Introducing four objectives and effective methods." Leads refer to companies or individuals who are expected to purchase your company's products (goods or services) in the future. Effectively acquiring leads directly impacts a company's sales. Lead generation strategies can be divided into online and offline methods. It is necessary to determine which method is more suitable for your company's products based on their characteristics. [Key Points] ■ Objectives of lead generation / In the case of BtoC ■ Objectives of lead generation / In the case of BtoB ■ Four methods for lead generation ■ What is "lead nurturing" necessary after acquiring leads? *For more details, please refer to the PDF document or feel free to contact us.

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