[English Market Research Report] Data-Driven Marketing and Sales
Product ID: 1128241 Publisher: IDC
The Framework for Data-Driven Marketing and Sales
The changes we have witnessed so far are permanent, and B2B sales and marketing are entering a time of further transformation, focusing on innovations that reduce complexity and inefficiency, competition centered on engagement, and strengthening leverage over customers. IT vendors need to expand their investments in flexible and adaptive approaches and sales and marketing technologies, while committing to a data-driven culture. This report focuses on a framework for data-driven marketing and sales, discusses how the B2B market is in a transitional phase, and summarizes the current state and future of B2B sales, along with a seven-step approach to leveraging data to increase revenue.
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Publication Date: September 22, 2022 Publisher: IDC Page Information: English 14 Pages Executive Snapshot Situation Overview Advice for Technology Buyers References *The table of contents and prices for this report are as of the time of publication. Please contact us for the latest information.
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Price (excluding tax): PDF (Single User License) USD 4,500 *The same price as the research company (issuer) will be converted to yen based on the bank transfer rate on the purchase date (in US dollars: USD, British pounds: GBP, euros: EUR). Since the yen price may fluctuate due to the rate, we can issue a quotation for internal processing upon request.
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Market research reports are informational documents systematically describing market size and trends, based on investigations and analyses of market and technological trends conducted by overseas research publishing companies. In addition to quantitative data such as market trend analysis and future forecasts, they also include details about the strategies of various companies and profiles of entering firms, which our customers utilize as part of their research on overseas markets and new technologies.
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We are a company that provides overseas market information based on agency agreements with over 200 research firms, with bases in five countries around the world. We offer comprehensive information services, including proposals for research materials that accurately meet our clients' information needs and individual research. We support our clients' decision-making by providing optimal information in a timely manner, contributing to the revitalization of various industries and sectors from the phase of "information." *We were listed on the Tokyo Stock Exchange on December 24, 2020. (TSE Standard Market: 4171)