Noto Hiba Essential Water

We would like to express our condolences to those who lost their lives in the Noto Peninsula earthquake of Reiwa Year 6, and we sincerely extend our sympathies to those affected by the disaster. Our company has a factory in Shika Town, which is a disaster-stricken area. Fortunately, there were no human casualties; however, we were affected by water supply disruptions, and there were times when our production line was halted. Additionally, under our corporate philosophy of the "Return to the Mountains Project," we create products that effectively utilize timber resources sourced from the trees of Noto. We add value to wood materials that cannot be used as building materials, known as offcuts, and we engage in upcycling to transform them into new products. All of this is aimed at revitalizing the forestry industry through these activities, maintaining the mountains to prevent their degradation, and striving for a sustainable environmental cycle that continues into the future. From this sentiment, we wish to provide recovery support to the mountains, trees, and those engaged in the forestry and timber industries, who have been affected by this earthquake. A portion of the sales from our charity products will be donated to the Ishikawa Prefecture Timber Industry Promotion Association, and we will work together to support the recovery of the forestry industry.

As of April 1, 2023, we have renewed the EC site of notohibakara. It has become even easier to see, making it simpler to find your favorite products. We are also distributing a newsletter. If you are interested, please take a moment to visit us.

On March 4th and 5th, 2023, at the Ishikawa Prefectural Library, the "Satoyama Satoumi Workshop Day in Hyakumangoku Bibliobaum" was held, featuring a study tour on the theme of "Noto Hiba" as part of the World Agricultural Heritage. As frontrunners from various fields conveyed the charm of "Noto Hiba," our company employees also participated as lecturers under the theme of "Enjoying the Aroma." Overview link ➡ https://www.pref.ishikawa.lg.jp/satoyama/sutaditua3.html You can also watch the event on our YouTube channel. "World Agricultural Heritage Noto Satoyama Satoumi Online Study Tour" https://www.youtube.com/channel/UCGxfhm6v63soDLSvSCsG_rw You can see the event highlights from this live stream! ▶️https://www.youtube.com/live/OxDPte1SerM?feature=share If you are interested in "Noto Hiba," please experience the event again on YouTube.