The essential marketing principle for small and medium-sized enterprises: "Lanchester Strategy."
It becomes possible to build a strategy that generates sales and profits without directly competing with major companies!
This article introduces "How Small and Medium Enterprises Fight." A characteristic of our clients is that they are mostly small and medium enterprises, generally defined as having between 10 to 500 employees. However, depending on the market for services, there are cases where they are forced to compete against large corporations that possess resources far beyond those of small and medium enterprises. In such cases, they must consider various strategies: should they compete on price to take away existing market share from large companies, or should they invest upfront to spend more on advertising than the large companies in order to acquire new market share? However, the reality is that "there is no chance of winning by directly competing with large companies." So how can small and medium enterprises carve out a path in the chaotic Japanese business scene? This time, we will delve into this theme using marketing theories. *For more details, you can view the related links. *For more information, please refer to the PDF materials or feel free to contact us.
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【Contents】 ■Can small and medium-sized enterprises compete with large corporations? ■Small and medium-sized enterprises can fight with the "Lanchester Strategy"! ・First Law (Strategy of the Weak) ・Example of "Sawayaka," a charcoal-grilled hamburger restaurant ・Second Law (Strategy of the Strong) ■Conclusion *For detailed content of the article, please refer to the related links. *For more information, please refer to the PDF document or feel free to contact us.
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*You can view the detailed content of the article through the related link. *For more information, please refer to the PDF document or feel free to contact us.
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Our company is committed to providing the best added value to existing services and offers comprehensive sales support to small and medium-sized enterprises in the BtoB sector. We believe our mission is to provide your company with lasting effects by generating current sales through sales outsourcing for new customer acquisition, and by strengthening your sales organization and establishing know-how through consulting.