A marketing mix that reflects the market from a more objective perspective! Achieving maximum sales promotion.
This article explains the "4C," which is highly regarded as an evolved version of the 4P. While the traditional 4P framework covers the main elements, it fails to consider the perspective of customers who actually purchase products. The 4C provides a more objective approach to unraveling the marketing mix. In this article, we will explain each of the "C"s in the 4C, which aligns more closely with contemporary marketing trends. Let's reassess our own 4C, and if there are any missing Cs, we can incorporate new ones and delve deeper into them to maximize sales promotion. *For more detailed information, please refer to the related links. *For further details, please check the PDF materials or feel free to contact us.
Inquire About This Product
basic information
【Contents】 ■ Lauterborn's "4C" ・Customer solution ・Customer cost ・Communication ・Convenience ■ Conclusion * For detailed content of the article, please refer to the related links. * For more information, please see the PDF document or feel free to contact us.
Price range
Delivery Time
Applications/Examples of results
*You can view the detailed content of the article through the related link. *For more information, please refer to the PDF document or feel free to contact us.
catalog（1）
Download All Catalogs
Company information
Our company is committed to providing the best added value to existing services and offers comprehensive sales support to small and medium-sized enterprises in the BtoB sector. We believe our mission is to provide your company with lasting effects by generating current sales through sales outsourcing for new customer acquisition, and by strengthening your sales organization and establishing know-how through consulting.