Utilize advertising prints on shield masks! An explanation of consumer advertising psychology.
Advertisements have an effect that influences consumer psychology. Therefore, when utilizing advertisements, it is important to be aware of the psychology that leads consumers to make purchasing decisions. The general process of consumer behavior, referred to as the customer journey, is organized into five stages: "Attention," "Interest," "Desire," "Memory," and "Action." This is known as the "AIDMA theory," and understanding it is necessary for developing advertising strategies. For this reason, we will explain each of the five stages of behavior mentioned above. *For detailed content of the column, you can view it through the related links. For more information, please feel free to contact us.*
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Rishin Industry Co., Ltd. has received partnerships from Caterpillar Japan Co., Ltd. in three areas: - Wholesale business of production materials (machine tools, factory supplies, transmission equipment, pneumatic and hydraulic equipment, environmental equipment) - Design and manufacturing installation of various labor-saving and machinery devices - On-site contracting services (picking operations for small parts) From now on, we aim to make the most of the internet to integrate the products and services of those we have yet to meet into a long-standing trust network between Rishin Industry and our customers, and to communicate globally without setting limits on ourselves.