Improved brand power through the establishment of a PIM system that databases product information for over 5,500 types of precision measuring instruments.
At Mitutoyo, one of the world's leading manufacturers of precision measuring instruments, the digitalization of product information management, which encompasses over 5,500 types of products, has been slow to progress, and paper catalogs were primarily used in sales activities. To adapt to changing times and acquire new customers, they promoted digital transformation and implemented the Contentserv PIM (Product Information Management) system. This case study highlights how Mitutoyo achieved integration with a CMS (Content Management System) and the database creation of product information. [Contents] ■ Introduction of a system that can respond to requests for "product information to be provided in data format" ■ Implementation of Contentserv as a PIM that can start small ■ Dramatically improved speed of offering new products to the market ■ Promotion of overseas expansion with a balanced approach considering regional circumstances *For details of the research report, please refer to "PDF Download."
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Contentserv (now part of the Centric Software group) is a cloud provider of Product Information Management (PIM) that efficiently delivers its products through digital channels. By providing unified product content across the entire content supply chain, it helps manufacturers create touchpoints with customers and enhance customer satisfaction. Utilizing the Product Experience Cloud, which integrates PIM and Digital Asset Management (DAM), it achieves centralization of product information, digitalization of operations, information collaboration across different departments, and rapid information deployment to all sales channels.