[Case Study of Manga Content Introduction] Parco Co., Ltd.

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last updated：Dec 25, 2024

トレンド・プロ

Official site

Encourage staff to voluntarily introduce services through manga videos, achieving the largest number of subscribers ever!

We would like to introduce a case study of the implementation of "Manga Content" at PARCO Co., Ltd. We created a training tool aimed at promoting the understanding of PARCO points among shop staff, with the goal of encouraging customers (PARCO users) to learn about and register for the points. This led to the decision to implement the manga tool. We produced a 20-page manga booklet and a manga video with the same content, which were distributed and streamed to PARCO locations nationwide. Along with training using the manga booklet and video, we conducted a PARCO points introduction campaign, resulting in the highest number of registrations in recent times. [Case Overview] ■ Objective: Promote understanding of PARCO points among shop staff ■ Challenge: Although we produced training videos with instructors explaining the content, the material was too rigid, leading to dropouts ■ Result: When the campaign was conducted, the number of registrations reached the highest level in recent times *For more details, please refer to the related links or feel free to contact us.