Achieve centralized management of product information and digital assets, improving the accuracy and completeness of product information by 85%.
At Varo, a manufacturer of power tools, the challenge before the implementation was to centrally manage basic information about parts, as well as related information such as photos and technical data, in conjunction with ERP. After the implementation of Contentserv, the improvement in data quality and acceleration of product introduction reduced the time to market, achieving cost savings and a reduction in the effort required by the sales department. It provides visibility into document version management and quick access, and has introduced QR codes on product packaging to offer consumers an engaging digital experience. [Contents] ■ Overview of Varo's business ■ Background leading to the implementation of Contentserv ■ Requirements and implementation of the system ■ Effects of Contentserv implementation and future prospects *For more details, please download the PDF or feel free to contact us.
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Contentserv (now part of the Centric Software group) is a cloud provider of Product Information Management (PIM) that efficiently delivers its products through digital channels. By providing unified product content across the entire content supply chain, it helps manufacturers create touchpoints with customers and enhance customer satisfaction. Utilizing the Product Experience Cloud, which integrates PIM and Digital Asset Management (DAM), it achieves centralization of product information, digitalization of operations, information collaboration across different departments, and rapid information deployment to all sales channels.