Significantly streamline internal business processes! Strengthened management of product information.
At the pharmaceutical supplier VERFORA, the lack of unified standards for product data management led to issues such as data loss and unnecessary costs due to local storage of information. Approximately two years after the implementation of Contentserv, 1,200 products were registered, establishing a reliable release process and functioning as a trustworthy source of information, thereby enhancing the management of product information. Additionally, the time required to create annual product brochures was significantly reduced, leading to notable improvements in cost savings and efficiency. [Contents] ■ Overview of Verfora's business ■ Background leading to the implementation of Contentserv ■ Requirements and implementation of the system ■ Effects of Contentserv implementation and future outlook *For more details, please download the PDF or feel free to contact us.
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Contentserv (now part of the Centric Software group) is a cloud provider of Product Information Management (PIM) that efficiently delivers its products through digital channels. By providing unified product content across the entire content supply chain, it helps manufacturers create touchpoints with customers and enhance customer satisfaction. Utilizing the Product Experience Cloud, which integrates PIM and Digital Asset Management (DAM), it achieves centralization of product information, digitalization of operations, information collaboration across different departments, and rapid information deployment to all sales channels.