Arako Column Vol. 1 "The Sound of Velcro"

The sound of "bari bari bari bari" when putting on and taking off! Useful for preventing theft and deterring pickpockets.

When I joined the company, I was researching the market evaluation and applications of our main product, hook-and-loop fasteners, and while surfing the internet, the first thing that caught my eye was a post that said, "I'm a girl, but my boyfriend's wallet is made of Velcro, I want to die." This was the title of a thread that was actually trending at the time on the famous bulletin board 2channel, and I realized that many people, especially younger ones, have the impression that "hook-and-loop fasteners = uncool, outdated." I still remember feeling very sad as a manufacturer’s salesperson upon realizing this. *For more details on the column, you can view it through the related link. Please feel free to contact us for more information.*

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