A system that naturally guides facility users to peak shifting.
Information and Communication Technology (Saitama University Research Seed Collection 2025-27 p.76)
Keywords: smartphone, peak shifting, congestion leveling, sustainability, indoor positioning, nudge
In our country, which is experiencing declining birth rates and an aging population, the small working-age population must support the increasing elderly demographic through various forms of assistance (such as caregiving and transportation), raising concerns about the impact on the productive activities that the working-age population should ideally be engaged in. Considering that the ratio of the working-age population in our country is expected to decline further in the future, it is believed that more measures will be necessary than ever before. This research aims to develop a system that naturally guides users towards temporal and spatial peak shifts, focusing on facilities where user demand tends to concentrate, in anticipation of a further decline in the working-age population ratio. By dispersing user demand through this system, we aim to optimize staff allocation and reduce costs, as well as minimize the significant capital investments in facilities (such as buildings and installed equipment) required to meet peak demand, while also improving sustainability, which is one of the issues facing our country.
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Tetsuya Manabe, Assistant Professor Graduate School of Science and Engineering, Department of Mathematical and Electronic Information, Field of Electrical and Electronic Physics 【Recent Research Themes】 ● Performance evaluation and improvement of positioning methods considering the communication characteristics of Wi-Fi and Bluetooth ● Research on sensing and information provision for safe operation of bicycles and electric kickboards ● Research on walkable tourism town development utilizing location-based big data ● A new navigation system that provides information different from conventional systems
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【Appeal Points to the Industry】 ● By introducing the concept of "nudge" from the field of behavioral economics, we naturally guide users towards peak shifting without relying on discomfort from prohibitions or commands, or any economic incentives. ● The peak shifting of facility users enables the optimization of staff allocation and cost reduction. ● The peak shifting of facility users helps to suppress significant capital investment in facilities. 【Examples of Practical Application, Use Cases, and Utilization】 ● Time and seat reservation ticketing systems (for cinemas, shinkansen, etc.) ● Congestion visualization systems for facilities that are used by a large number of people and are prone to concentrated demand (airports, train stations, shopping malls, theme parks, public facilities, etc.) ● In-facility navigation systems that take congestion into account.
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An example of a system that naturally guides facility users to peak shifting.
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The Saitama University Open Innovation Center is a center that functions as a liaison office for industry-academia-government collaboration. It consists of three departments: the Industry-Academia-Government Collaboration Department, the Intellectual Property Department, and the Startup Support Department, each staffed with coordinators well-versed in various fields. The center's activities include solving technical challenges in companies, supporting the implementation of joint research, and conducting technology transfer aimed at introducing and utilizing Saitama University's intellectual property.