Case Study: Precision Measuring Instrument Manufacturer | Improvement of Deal Conversion Rate through Online Demos
Sales efficiency for distant customers has improved, and response costs have been reduced by 30%.
This is a case study of supporting a precision measuring instrument manufacturer in enhancing lead acquisition and deal conversion through the use of online demos. Challenges: Due to the high cost of the equipment, it was difficult to close deals without conducting a demo beforehand. Although there were many leads from exhibitions, the conversion rate to deals was low, and follow-up took a lot of time. Sales visits to distant customers incurred high costs, necessitating a more efficient approach. Measures: LP Creation: Created a dedicated landing page for online demo reservations to lower the barrier for inquiries. CMS Implementation: Published past demo results and case studies to enhance credibility. CRM Utilization: Scored the interest levels of demo participants and prioritized follow-up with customers likely to convert. MA Measures: Automated follow-up emails after demos to reduce the burden on sales efforts. Results: The number of online demo reservations increased by 2.8 times. The conversion rate of demo participants to deals improved by 40%. Sales efficiency for distant customers improved, reducing response costs by 30%.
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Homula Inc. aims to fundamentally transform corporate productivity through the development and provision of the AI agent "Agens," which understands and executes business tasks related to daily business communications such as meetings, emails, and chats. We integrate multimodal information such as voice and text, allowing AI to autonomously process the "ToDos" that arise from daily communication. We provide an environment where the insights and judgments of talented personnel can be converted into knowledge assets and deployed across the organization as reproducible processes. In recent years, we have strengthened our collaboration with the globally recognized no-code automation platform "n8n." By combining the convenience of n8n, which allows for intuitive integration with business systems and SaaS, with Agens's natural language understanding and complex task execution capabilities, we are achieving a hybrid of user-friendly and advanced AI workflows in the field. From in-house business development by non-engineers to enterprise-level security compliance, data integration, and governance design, we support the entire process from Proof of Concept (PoC) starting in as little as two weeks to implementation, establishment, and self-sustainability.