Example: Machinery Manufacturer | Automation of Lead Nurturing

Automation of nurturing reduces sales follow-up workload by 50%!

This is a case study of a machinery manufacturer that utilized an AI marketing agent to automate lead nurturing and improve sales efficiency. Challenges: There were many leads acquired through exhibitions and the website, but prioritization for follow-up was not established. Leads that did not progress to negotiations were often neglected, resulting in poor efficiency in lead utilization. Sales teams were unable to grasp the interest level of each lead, frequently missing the timing for negotiations. Measures: Introduction of an AI marketing agent: Analyzes lead behavior data and automatically conducts nurturing based on interests and concerns. Scoring function: The AI evaluates the interest level of leads and automatically notifies sales of leads with a high likelihood of negotiation. Personalized email distribution: Provides optimal content based on the lead's behavior history. Results: The negotiation rate of leads improved by 35%, enhancing the efficiency of sales approaches. Automation of nurturing reduced the follow-up workload for sales by 50%. Sales teams were able to approach leads at the appropriate timing, resulting in a 20% increase in the closing rate.

SFA/Sales Support System