The bounce rate decreased by 30%, and lead engagement improved!
This is a case study of an electronic components manufacturer that improved the conversion rate (CVR) of its website and increased lead acquisition through AI-driven content personalization. Challenges: The variety of products made it difficult to provide appropriate information for each visitor, resulting in a high bounce rate. The content design was uniform, and there was no approach tailored to the interests of leads. User behavior data was not being utilized, leading to suboptimal content delivery. Measures: AI-driven content optimization: Analyzed visitors' browsing history and behavior data to automatically display content tailored to their interests. Personalized landing pages: Displayed different product appeals for each visitor based on their past search history and visited pages. Automated A/B testing optimization: AI analyzed high CVR patterns in real-time and selected the optimal page structure. Results: The website's CVR improved by 50%, leading to an increase in inquiries. The bounce rate decreased by 30%, enhancing lead engagement. The cost per lead acquisition was reduced by 20% due to the personalization features.
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Homula Inc. aims to fundamentally transform corporate productivity through the development and provision of the AI agent "Agens," which understands and executes business tasks related to daily business communications such as meetings, emails, and chats. We integrate multimodal information such as voice and text, allowing AI to autonomously process the "ToDos" that arise from daily communication. We provide an environment where the insights and judgments of talented personnel can be converted into knowledge assets and deployed across the organization as reproducible processes. In recent years, we have strengthened our collaboration with the globally recognized no-code automation platform "n8n." By combining the convenience of n8n, which allows for intuitive integration with business systems and SaaS, with Agens's natural language understanding and complex task execution capabilities, we are achieving a hybrid of user-friendly and advanced AI workflows in the field. From in-house business development by non-engineers to enterprise-level security compliance, data integration, and governance design, we support the entire process from Proof of Concept (PoC) starting in as little as two weeks to implementation, establishment, and self-sustainability.