Case Study: Medical Device Manufacturer | Optimization of Sales Pitches and Improvement of Proposal Accuracy through AI
Achieved a high contract rate even with new sales staff, reducing training costs!
A case study of improving the contract rate through the optimization of sales talks using AI at a medical device manufacturer. Challenges: Sales representatives had different approaches to negotiations, resulting in variability in contract rates. They were unable to make appropriate proposals based on customer needs, leading to delays in the progress of negotiations. The utilization of sales data was insufficient, and successful patterns were not shared within the team. Measures: Introduction of an AI sales support tool: Analyzes negotiation data and suggests high-conversion sales talks. Real-time proposal support: AI provides optimal responses and closing talks during negotiations. Analysis of negotiation data: AI identifies high-conversion sales processes and shares them with the entire sales team. Results: The contract rate improved by 25%, stabilizing the sales win rate. With AI proposal support, the speed of negotiation progress increased by 30%. Even new sales representatives achieved high contract rates, reducing training costs.
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Homula Inc. aims to fundamentally transform corporate productivity through the development and provision of the AI agent "Agens," which understands and executes business tasks related to daily business communications such as meetings, emails, and chats. We integrate multimodal information such as voice and text, allowing AI to autonomously process the "ToDos" that arise from daily communication. We provide an environment where the insights and judgments of talented personnel can be converted into knowledge assets and deployed across the organization as reproducible processes. In recent years, we have strengthened our collaboration with the globally recognized no-code automation platform "n8n." By combining the convenience of n8n, which allows for intuitive integration with business systems and SaaS, with Agens's natural language understanding and complex task execution capabilities, we are achieving a hybrid of user-friendly and advanced AI workflows in the field. From in-house business development by non-engineers to enterprise-level security compliance, data integration, and governance design, we support the entire process from Proof of Concept (PoC) starting in as little as two weeks to implementation, establishment, and self-sustainability.