It is becoming increasingly difficult to differentiate products based solely on functional values such as features, quality, and price.
Emotional value refers to a type of value that transcends traditional values such as high functionality, high reliability, and reasonable pricing, appealing to consumers' sensibilities and evoking their emotions and empathy. Through a series of brand studies conducted by various scholars, it has been found that product value broadly consists of both functional value and emotional value. As technological innovation leads to commoditization, it has become increasingly difficult to differentiate products based solely on functional values such as functionality, quality, and price. *For detailed content of the glossary, please refer to the related links. For more information, feel free to contact us.*
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Our company was established on May 25, 2018, through joint investment by Keio Corporation and Professor Maki Sakamoto of the National University Corporation, University of Electro-Communications. We are a company that can commercially utilize the intellectual property from the Sakamoto Laboratory at the University of Electro-Communications, which has been certified as a venture originating from the university. By creating AI that understands the hidden senses within people and supports their expression, we aim to become a platform for the utilization of sensitivity.
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