Introducing the customer segmentation optimization solution!
Customer segmentation is a marketing technique that groups individuals or organizations based on similar attributes, purchasing patterns, attitudes, and more. By utilizing data analysis technologies, including AI/artificial intelligence, it becomes easier and more efficient to create customer segments, allowing for a clearer understanding of customer profiles ranging from valuable customers to those at risk of churn and cherry pickers. Furthermore, by integrating and analyzing various customer data, such as sales data, customer attribute data, text data from surveys, and web access log data, it becomes possible to clarify customer purchasing behavior and implement marketing actions that are more aligned with the customers. *For more detailed information, please refer to the related links. Feel free to contact us for further inquiries.*
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Smart Analytics Co., Ltd. is a company that closely supports its customers as an IBM Platinum Partner, providing suitable analytical proposals. We offer software for data analysis and utilization tailored to our customers' objectives, including SPSS products, statistical analysis software, artificial intelligence, data mining, and text mining. Additionally, we also provide training courses for data utilization, contracted data analysis, and advisory services.