It is possible to measure the emotional impressions of products and services as well!
The SD method, short for Semantic Differential method, is a technique used to measure impressions of a subject being evaluated. It is also possible to measure the emotional impressions of products and services. The SD method was devised by psychologists in 1957, placing adjectives with antonyms at both ends of a questionnaire and obtaining numerical data by having subjects evaluate them on a 5-point or 7-point scale. *For detailed content of the glossary, please refer to the related links. For more information, feel free to contact us.*
Inquire About This Product
basic information
*You can view the detailed content of the glossary through the related links. For more information, please feel free to contact us.*
Price range
Delivery Time
Applications/Examples of results
*You can view the detailed content of the glossary through the related links. For more information, please feel free to contact us.*
Company information
Our company was established on May 25, 2018, through joint investment by Keio Corporation and Professor Maki Sakamoto of the National University Corporation, University of Electro-Communications. We are a company that can commercially utilize the intellectual property from the Sakamoto Laboratory at the University of Electro-Communications, which has been certified as a venture originating from the university. By creating AI that understands the hidden senses within people and supports their expression, we aim to become a platform for the utilization of sensitivity.