Expressing the psychological transformation of consumers through five stages: unknown, recognition, understanding, conviction, and purchase!
DAGMAR is a model for evaluating the effectiveness of advertising and capturing the gradual transformation of consumer psychology. Originally proposed at the request of the American National Advertisers Association (ANA), it was devised by management consultant Colley. As part of the advertising effectiveness hierarchy model, DAGMAR expresses the transformation of consumer psychology through five stages: unawareness, awareness, comprehension, conviction, and purchase. *For detailed content of the glossary, please refer to the related links. For more information, feel free to contact us.*
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Our company was established on May 25, 2018, through joint investment by Keio Corporation and Professor Maki Sakamoto of the National University Corporation, University of Electro-Communications. We are a company that can commercially utilize the intellectual property from the Sakamoto Laboratory at the University of Electro-Communications, which has been certified as a venture originating from the university. By creating AI that understands the hidden senses within people and supports their expression, we aim to become a platform for the utilization of sensitivity.