Develop effective marketing strategies by understanding the customer behavior process!
AIDMA is an acronym that represents the stages of the purchasing process and is widely used in marketing. Each process consists of five stages: Attention, Interest, Desire, Memory, and Action. Understanding the customer’s behavioral process helps in developing effective marketing strategies. *For detailed information on the glossary, please refer to the related links. Feel free to contact us for more information.*
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Our company was established on May 25, 2018, through joint investment by Keio Corporation and Professor Maki Sakamoto of the National University Corporation, University of Electro-Communications. We are a company that can commercially utilize the intellectual property from the Sakamoto Laboratory at the University of Electro-Communications, which has been certified as a venture originating from the university. By creating AI that understands the hidden senses within people and supports their expression, we aim to become a platform for the utilization of sensitivity.