Proposed as a way of thinking in the "Era of Connection"! Introducing a new concept of the customer journey.
5A refers to a new concept of the customer journey proposed by Philip Kotler in "Marketing 4.0." Each A represents (1) Aware, (2) Appeal, (3) Ask, (4) Act, and (5) Advocate. *For detailed information on the glossary, please refer to the related links. For more information, feel free to contact us.*
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Our company was established on May 25, 2018, through joint investment by Keio Corporation and Professor Maki Sakamoto of the National University Corporation, University of Electro-Communications. We are a company that can commercially utilize the intellectual property from the Sakamoto Laboratory at the University of Electro-Communications, which has been certified as a venture originating from the university. By creating AI that understands the hidden senses within people and supports their expression, we aim to become a platform for the utilization of sensitivity.
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